Logo this

I'm not always keen on logoed apparel -- in 1st or 2nd life -- because it doesn't take much to stick a logo on a t-shirt or stamp it on the pocket of a pair of jeans. Then again, some logos become fashion statements in and of themselves -- like the long line of changing Panama Jack graphics that were popular a few years ago, and let us not forget Rebok, or Addidas, or Nike.

[Beck & Carter] haven't quite reached that level of notoriety in Second Life yet, but they've certainly got the start of it; their graphics are cool and attractive just as graphics and in their current crop of freebies (5 gifts in all and some extras) they've incorporated an already cool logo into some fun stuff. And the non-logoed stuff -- in this case a vibrant colorful shirt and short set -- are also kind of a signature of the designers in their own way. Hot trendy colors, vibrant designs, and a rich look that you could find on the Cote de Azure or Riviera. For those of you willing to part with a few lindens, their prices are pretty reasonable, in the $100-$250 rang for shirt and jean separates and up from there for complete outfits. If you are looking for head turning swimwear, this might be the place to look.


That said, they don't hide the fact that some of their looks are kind of courting the gay market, (they have a line of t-shirts and jeans celebrating the noted gay cartoonist Tom of Finland - not free) but from jeans to shirts, you also get that they understand how clothes fit and look on a male avatar.




Also, if you're looking for a few home accents, you might try clicking on the floral arrangements and maybe the floor... there's more free in the shop than the obvious stuff, so poke around. If you get all five gift releases, you'll also find three very cool document cases in red, leopard and black.

The logo for [Jetcity] has only recently started making an appearance - small and kind of whimsical -- you can see it in the newly redesigned shop and on the clothes that Jiru sets out. Nearly everything in the shop is free or only a few lindens -- well worth checking and rechecking. The new offering is a pair of front placard short pants (in 4 colors) with leggings ( in 6 colors). The placard is reminiscent of WWII uniforms and the addition of the leggings just reinforce that look. It happens to be a design detail I like, and with the right pair of boots this is a pretty distinctive look -- logo or not.


The last couple of items on my list aren't representative of logos, just a couple things that came down the pike while I was hunting for them: First up the lucky chair win at [Analise] that Eliza announced in the group. Called Sandman, it's a black on grey set of pants and top, wrapped sscarf and simple belt. I'm wearing the top here with an offering from Raven at [Rfyre]; laced black leather pants in both regular and boot cut styles, that she put out as a freebie to correct an issue with the pants that accompany the Bytterwynds line of awesome kilts.

And from [Maschienenwerk], my perennial go to place for casual clothes, is this camo tank paired with another of the offerings from[Beck & Carter]. It's not new -- I've had it for awhile, but pulling it out for this reminded me that it was probably about time to go check and see if anything new was up and lo and behold, there are chucks and sneaks. I don't have them pictured -- but if you ever wanted a pair of Converse All Stars, high tops or low rise, in pretty much any color you can think of... Armin has you covered. (Third floor. Can't miss them.)

Oh, and in case you missed it -- for a name in 2L that doesn't actually seem to need a logo, my hair is from MADesigns, the fat pack offering this month prompted by the popularity of the the same style offered in the JFTG hunt ~ Slide in NB III.

Edited to add: The creative brains behind [Beck & Carter], Joyd Beck and Croce Carter, noted that joining their group gets members a free gift every month, so if you've got the slot, I'd go for it.


Wearing (from top right to left and down):
[Beck & Carter]: Black T-shirt 3 & Pornosophy jeans
[Beck & Carter]: Maglia Velata Nera Con Cuore Maniche CORTE T-shirt & Astrakan slacks
[Beck & Carter]: Molticolor shorts and shirt
[Beck & Carter]: Amanda Lear T-shirt & Astrakan slacks
[Beck & Carter]: Pornosophy jeans and t-shirt
[Maschienenwerk]: Camo tank and [Jetcity]: short pants--Brown-- Leggings grey
[Analise] : Sandman Black (shirt, scarf & belt) and [Rfyre]: Bytterwynds Black Leather lace ups

Wearing but not free:
[*Redgrave*] Biker Boots -Night-
MCD (Mystical Cookie Designs) Rimless 605 Glasses